Let an over-the-top commercial give your products or services a brand new look.

Television commercials are without doubt, one of the most powerful and pervasive communication

mediums. Using techniques, from the subtle to outright blatant, they make us laugh, influence our

behaviour and alter our perceptions. To effectively sell an idea, product, service or brand nothing

comes close to a great television ad.

Commercial Break lets your delegates experience the fascinating world of TV advertising as they

create an award-winning ad from initial brief to final screening. The commercial can promote your

own company, products or services, poke fun at your competitors, or deliver powerful internal

messages on teamwork, values or customer service. This fun and engaging experience is a great

way to reinforce your conference goals by getting your delegates to think about and interpret the

messages themselves.

Delegates are split into smaller ‘agencies’ that are given the same brief, or a range of objectives, to cover different messages. The

agencies then have to develop a strategy, storyboard and script before moving on to production. They are provided with all the

equipment required to get the idea on screen, and the skills to make it happen, including make-up, cameras and acting lessons. As

with the real advertising world, management of time, people and resources will be critical to success.

Commercial Break encourages participants to work closely together whilst utilising all their creative, strategic and project

management skills. An awards ceremony tops off the experience where advertising excellence is rewarded and celebrated.